We formed a partnership with 17 Berkshire in 2022 to grow their online audience and support them with capturing creative that transitioned with their seasonal patisserie menu. At this time, over 80% of our content strategy was Reel-based to meet with the needs of the platform algorithms. We captured scroll-stopping photos and videos at their Midtown Memphis location to capture their treats, drinks, and people within their target audience to showcase the 17B experience.
2.1M+
Organic Impressions in 1 Year
1.25K+
Follower Growth in 1 Year
13.5%
Average Click-Through Rate
Industry: Food & Beverage
Service: Monthly Comfort Plan
Partnership Length: November 2021 - November 2022
Targeting: Local
Account Manager: Raneem