We formed a partnership with 17 Berkshire in 2022 to grow their online audience and support them with capturing creative that transitioned with their seasonal patisserie menu. At this time, over 80% of our content strategy was Reel-based to meet with the needs of the platform algorithms. We captured scroll-stopping photos and videos at their Midtown Memphis location to capture their treats, drinks, and people within their target audience to showcase the 17B experience.

2.1M+

Organic Impressions in 1 Year

1.25K+

Follower Growth in 1 Year

13.5%

Average Click-Through Rate

Industry: Food & Beverage

Service: Monthly Comfort Plan

Partnership Length: November 2021 - November 2022

Targeting: Local

Account Manager: Raneem